Yesterday's headshot is today's business portrait! If you want to portray a professional look in your business, for potential employers or on your social media platforms, business portraits are a must-have. Your latest selfie or a quick photo taken by a friend won't communicate professionalism to your audience. Business portraits are a visual representation of you, your competence and a very important part of your brand! Having a professional business portrait on your website or social media platforms portrays a more polished look and gives your business a personal touch.
The following tips will help you prepare for your business portrait session with Exposing Life Photography!
Know What You Want
It's important to know how you will be using your portrait before we begin your session. Will your business portrait be a part of your existing business brand? If so we you will want to ensure that your portrait is consistent with that brand. Also, what message do you want to send to the viewer through your portrait? Your message can vary widely, from professional CEO to friendly and inviting boutique owner.
As humans, we are very perceptive to facial expressions and body language. Much of what your portrait communicates to the viewer is in your facial expression and the way your body is posed, and you can leave that all up to me. I'll be sure you are posed in such a way that you look your best and your message will get across clearly to the viewer.
Your clothing choice will help you portray the level of professionalism you want others to see when they view your business portrait. Anything from a polo with your business logo on to a business suit can be appropriate for your portrait as long as it is consistent with the message you are conveying. Be sure to select clothing you are comfortable in and feel confident wearing. Solid colored tops that are flattering to your natural skin tone are best.
There are some things that you will want to avoid wearing for your professional business portraits. Bold patterns and bright colors are distracting from your face, which is the focal point of your image. Large logos will also distract from your face and give your portrait a less professional polished look. For women, tank tops and high cut sleeves are not the best for a professional expression. Long sleeves give the most professional polished look for both men and women.
Your hair should be cut in a current style that is flattering to your face shape. Get it cut about a week before your session to allow for the best look, especially for men. Also, men, don't forget to trim your facial hair in a professional looking manor, or a clean shave the morning of your session. Plucking and waxing of facial hair should be done at least 48 hours before your portraits to allow any swelling and redness to subside.
Ladies, your makeup should be used only to enhance your natural beauty and applied as you would usually wear it. Don't fret over a blemish, they are easily removed in editing. I do not remove any natural moles, scars or wrinkles as these are a part of your face someone would see if they met you in person. If instructed by a client, I am always happy to lighten or remove any of the above.
Don't Forget To Smile
This one sound's obvious, but not just any smile will do. Most often, the best smile for a business portrait will be a genuine light smile. You'll want to think of something, someone or a place that makes you happy. The difference between a genuine and fake smile is small, but it's always in the eyes. A natural smile in your business portrait will give viewer the feeling that you are trustworthy, approachable and pleasant to work with. A fake smile or no smile at all will send the opposite message, you are not trustworthy, unapproachable and unpleasant.
As long as you come to your session knowing the purpose for your portrait, what message you want it to portray and feeling confident about how you look, I will help you with the rest. I am here as your photographer to help you look your best and to ensure your business portrait sends the message you want your viewer to see.